ICPT.HUST 2023 - 58

Abstract
In the context of the increasingly strong globalization process, cultural exchange between countries, ethnicities, and regions not only helps to enhance mutual understanding but also contributes to the economic, cultural, and social development of each country. In addition, sustainable development is becoming an important trend in the development activities of all countries. In this context, the article will explore the factors of preserving, inheriting, and developing national culture along with sustainable development through the perspective of fashion in Vietnam. The purpose of this article is to bring the value of folk games through the image of postage stamps to the current generation, contributing to the preservation of cultural beauty. The result of study is the fashion collection with the theme of Vietnamese folk games using recycled denim materials. The study raises the issue of linking national culture with sustainable development in the context of globalization, proposing a way to exploit cultural values through a new perspective, on recycled fashion products.
Research purpose:
Helping pave the way for preserving rich traditions, promoting sustainable development and facilitating a deep appreciation of cultural diversity in the world of fashion.
Research motivation:
Pay attention to and explore cultural and traditional values ​​and apply them to the fashion product design process.
Research design, approach, and method:
Observe and analyze designs for exploiting cultural heritage with the purpose of providing methods for developing collections that exploit elements of preserving, inheriting, and developing national culture in the context of sustainable development.
Main findings:
The fashion collection exploits the image of the game Blindfolded Catching Goat, drawn on a Postage stamp, reusing materials from denim products. New approaches to fashion topics, bringing heritage elements to recycled products.
Practical/managerial implications:
The fashion collection is aesthetically pleasing and creative, demonstrating a focus on reusing and recycling materials, contributing to minimizing wastewater and negative impacts on the environment.

Keywords: sustainability, heritage, folk games, denim.

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